Hangtags, like business cards, are often the first impression a designer can make; but unlike business cards, which must be handed out, the hangtag is literally connected to a product. A hangtag must present a brand’s identity in an instant.
This comprehensive volume is the first to fully explore the most creative in contemporary fashion, design, craft, and package hangtags and present these functional and small-scale works of art as inspiration to the reader. The finest designs by artists, illustrators, and designers, as well as upcoming Etsy crafters, are featured, with websites and email addresses listed.
The sheer ingenuity within the creative community is illuminated by the many techniques found within this book, including lenticular printing, screenprinting, drawn metal, printing on salvaged vintage book pages, hand drawn typography, laser cutting, paper folding, embroidery, letterpress, embossing, debossing, and die cutting. Christopher James’s tags are even embedded with seeds that grow when the 100% organic cotton hangtag is planted in the ground!
290 pages, Paperback, 8 1/2” x 10” (216 x 254 mm)
1,000 color illustrations, English